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Delivering customer outcomes through partnerships: The new breed of Hybrid IT providers!

Confidence in cloud technology is continuing to grow due to the exceptional value and opportunities it provides. At the same time, customers are becoming increasingly concerned about the security of cloud services. As industry leaders, we need to encourage customers to adopt the many and varied technology options available while addressing their security concerns. This can be achieved through partnerships that focus on delivering great customer outcomes.

The cyber landscape has been likened to the ‘Wild West’, and with good reason – it’s full of opportunity but governed by no one. In most industries, there will be ‘bandits’ looking to prosper on the wrong side of the ethical and moral divide. The good news is that a new breed of service provider is coming to market with innovative solutions to strengthen security and deliver results.

If you’d told us 10 years ago that the world’s largest accommodation provider would own no rooms, we’d have thought you were insane. Yet in 2017, Airbnb has reached the pinnacle of success along with other digital disrupters like:

  • Uber – the largest transport company in the world that owns no vehicles.
  • Facebook – the largest content company in the world that owns no content.

These organisations may not own the building blocks of what their business operates on, what they do own is the most important asset – the customer outcome!

Similarly, the new breed of service provider brings together different components – vendors, products and technologies – to deliver a desired outcome. They’re not resellers, they’re far more than that. They’re creators of robust, scalable and secure ecosystems that combine a broad range of asset and technology providers.

The mature Hybrid IT Service Provider is extremely good at partnering with others to provide value to customers. Sometimes that involves partnering with competitors or competing technologies in the interests of delivering innovative solutions.

Our mantra at Somerville, from a network perspective, is that we don’t need to own the copper or fibre in the ground, but we need to own the packet that runs over it. At every point in the ecosystem where we can meet this requirement, we can offer a service level agreement that we take pride in delivering. Once it hits the public internet, all bets are off. Once it’s out there, DDoS and many other wonderful ‘Wild West’ tactics come into play.

For the new breed of Hybrid Cloud provider, it’s all about stepping up to the challenge and attempting to address customer doubts and concerns. It’s also about creating a culture of trust and shared responsibility between the customer and the provider.

So how do you take advantage of the hybrid opportunities in the public cloud while reducing customer concerns?

  • Focus on continuity and reliability in costs, both Capex and Opex.
  • Ensure reliability and continuity of service level agreements.
  • Gain true visibility of your security posture.
  • Control your growing data footprint.
  • Embrace the benefits of mobility and empower your workforce anywhere, anytime.

In this rapidly transforming environment, no one has all the answers. There are always more areas to investigate and more solutions to discover.

What we can do is create an ecosystem that brings together all the required components –  connectivity, data centres, public cloud services, cloud application services and security point products – in a cohesive environment with resilience, visibility and control. That’s how we deliver great outcomes for our customers because, at the end of the day, that’s what it’s all about.


About the Author

Craig Somerville is the founder and CEO of Somerville IT with over 30 years’ experience in the IT industry, Craig has spearheaded the growth of one of Australia’s leading providers of IT solutions to schools and corporates.

Our mantra at Somerville, from a network perspective, is that we don’t need to own the copper or fibre in the ground, but we need to own the packet that runs over it.